How to Track Every Click on Your Links (Without Guessing)
You sent the campaign. The link got clicks. Now what?
If your answer is "I check the number in the dashboard" — you're leaving most of the value on the table. Click counts are the start of the story, not the whole thing.
Here's how to set up link tracking so you actually know what's working.
Start with UTM parameters
UTM parameters are query string values that tell your analytics platform where traffic came from. They look like this:
```
https://yoursite.com/pricing?utmsource=newsletter&utmmedium=email&utm_campaign=april-launch
```
The five standard parameters:
| Parameter | What it captures |
|---|---|
| utm_source | Where the traffic came from (e.g. newsletter, twitter, linkedin) |
| utm_medium | The channel type (e.g. email, social, cpc) |
| utm_campaign | The specific campaign name |
| utm_content | Which variant or CTA (useful for A/B testing) |
| utm_term | The keyword (mostly used in paid search) |
You don't need all five every time. Source, medium, and campaign cover 90% of use cases.